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Does Direct Mail Still Have a Place in 21st century Fundraising?
Are you feeling pressure to displace money from your direct mail fundraising initiatives and plow it into other channels? Options like online donations, social media and e-mail marketing have made...
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How to Get More E-mail Addresses Without Being Labeled a Spammer
Without a doubt, e-mail marketing is one of the most cost-effective tools for marketing to existing customers and prospects. The challenge that most businesses and nonprofits face, however is how...
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Are You Making This Common E-mail Marketing Mistake?
You know how important it is to track the results of your marketing, right? Tracking marketing is fundamental. In fact, another way to think about tracking is more like listening. Tracking how...
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The Dynamic Duo: E-mail Marketing and Direct Mail Marketing
Are you looking for more e-mail addresses for your marketing communication? I get contacted almost every day by people like you who want to purchase e-mail addresses. The problem is that most...
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Is Direct Mail Fundraising Still Pulling in the Lion’s Share of Gifts?
With all the noise about social media marketing and e-mail marketing, are you confused about how direct mail fundraising still fits into the mix? Research published this year by nonprofit software...
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Direct Mail Marketing Secrets From The Big Boys
Yes, I publish posts as “The Direct Mail Man,” so it’s hard not to be biased about direct mail marketing. At the risk of boring you, I usually try to avoid publishing posts that gush on about the...
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Examples Showing The Power of Personalization in Marketing
How do you get someone’s attention? Do you ever try using their name? One of the most common pitfalls in marketing is obsessing about the offer, at the expense of getting your prospects’ attention....
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Multi-Channel Marketing: Combining the Strengths of Direct Mail and Online...
Online marketing channels, including social media and email marketing, are a hot topic in advertising and marketing. It may surprise you to learn that online marketing is far from the most effective...
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Informed Delivery: USPS’s Innovative New Program
The United States Postal Service has rolled out a new digital marketing program nationwide, and its great news for direct mailers! Announced last year, USPS’s new initiative is called Informed...
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Multi Channel Marketing Creates Donations
Embracing new technology in marketing doesn’t mean that traditional channels should be abandoned. In fact, diverse marketing platforms are commonly structured to complement each other. When creating a...
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